Privacy Policy

Effective: June 24, 2026 · Back to ProprMatch

ProprMatch (“we”, “us”) operates proprmatch.com, an app for discovering apparel from retailers. This policy explains what we do — and don’t — collect.

No account required

You can use ProprMatch without creating an account. We do not require your name, email, or other personal information to browse and swipe.

Your preferences stay on your device

Your style preferences and the “taste profile” the app builds from your swipes are kept locally in your browser or device. They are used to rank the products you see and are not transmitted to us as personal data.

Affiliate links and outbound clicks

When you tap “Buy,” you are directed to a retailer through an affiliate network. That network and retailer may use cookies or identifiers to attribute your visit and any purchase, subject to their own privacy policies. We may receive aggregate, non-identifying reports (for example, that a click led to a sale) but not your personal details. See our Affiliate Disclosure.

Analytics — off until you opt in

Analytics are off by default. The first time you open the app we ask whether you’ll share anonymous usage data; nothing is collected unless you tap Allow. You can change your mind anytime under Settings → Privacy.

If you opt in, we record a randomly generated, anonymous identifier (no name, email, or account) and product-interaction events — for example a session start, which items were shown, and when you save, pass, or tap “Buy.” We use this only to understand which styles resonate and to improve recommendations. We do not collect your name, email, precise location, or device contacts, we do not fingerprint you, and we do not sell personal data. If you decline (or never opt in), none of this is sent.

We use PostHog as our analytics processor to receive and store these anonymous events on our behalf.

Children

ProprMatch is not directed to children under 13 and we do not knowingly collect information from them.

Changes

We may update this policy as the product evolves; the effective date above will change accordingly.

Contact

Questions about privacy? Email [email protected].